Relationship Between Customer Needs, Customer Relationship Management, and Customer Loyalty: The Sample of Gemport
نویسندگان
چکیده
Çalışmanın temel amacı müşteri ilişkileri yönetimi ile sadakati ve ihtiyaçları arasındaki belirlemektir. Literatür taraması sonucunda ulaşılan hipotezlerin test edilebilmesi için; lojistik sektöründe faaliyette bulunan bir liman işletmesi müşterilerine kolayda örnekleme yöntemiyle anket uygulanmıştır. Elde edilen veriler SPSS istatistik programı kullanılarak analiz edilmiştir. Analiz yönetiminin sadakatini kısmen etkilediği tespit Ayrıca boyutlarından; değer, memnuniyet, bilişim teknolojileri, sadakat programları şikâyet değişkenlerinin gereksinimlerinin kaynak, süreç, çıktı, yönetim sosyal sorumluluk alt boyutlarının ilişkisi incelenmiştir. İrdelenen ilişkiler sonucunda, teknolojileri kaynak boyutunun anlamlı ilişkisinin olduğu Müşteri gereksinimleri arasında ilişki görülmüştür.
منابع مشابه
“investigating the relationship between knowledge management and customer satisfaction considering to the e-services”
چکیده : این مطالعه تاثیر مدیریت دانش بر رضایتمندی مشتریان با توجه به خدمات الکترونیک در سازمان حمل و نقل و پایانه های استان سیستان و بلوچستان را مورد بررسی قرار می دهد. جامعه آماری این تحقیق مدیران، سرپرستان و کارشناسان مشغول به کار در سازمان حمل و نقل و پایانه های استان سیستان و بلوچستان بوده که مجموعا 94 نفر می باشند. برای تعیین حداقل نمونه از جدول مورگان استفاده شده است. که با توجه به جدول ...
Influence of Knowledge Management on the Customer Relationship Management with Meditative Role of Satisfaction and Customer Loyalty
In present study, effects of knowledge management on the customer relationship management is studied. Study technique is descriptive and survey. To test the study hypotheses firstly a questionnaire with 30 items was designed and applied to 80 managers survivor and directors of various parts of Hormozgan oil company. Then achieved information's were categorized in excel and their statistical pro...
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In recent years, companies have integrated their customer relationship management (CRM) and knowledge management (KM) efforts because they realize that KM plays a key role in CRM success. Both knowledge management (KM) and customer relationship management emphasize the allocation of resources to business supportive activities to gain competitive advantages. The aim of this study is to inves...
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Customer intimacy is a relationship between a company and its customer, where the company collects information to better understand and serve the customer. Many online companies want to establish this relationship, and if successfully formed, it is expected that customer loyalty will increase, resulting in increased revenue for the company. However, the desire of the company to collect intimate...
متن کاملStrategies of Knowledge and Customer Relationship Management
In recent years, companies have integrated their customer relationship management (CRM) and knowledge management (KM) efforts because they realize that KM plays a key role in CRM success. Both knowledge management (KM) and customer relationship management emphasize the allocation of resources to business supportive activities to gain competitive advantages. The aim of this study is to inves...
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ژورنال
عنوان ژورنال: Giri?imcilik ?novasyon ve pazarlama ara?t?rmalar? dergisi
سال: 2022
ISSN: ['2602-2753']
DOI: https://doi.org/10.31006/gipad.1203797